As an extension, of Allure designs, Allure Couture has come to command the same styles. Beautiful couture designer wedding dresses for formal and informal weddings. The online store brings to you a virtual bridal gown boutique of high end designer gowns which allows you to shop for a wedding dress. Choosing your dream gown is an experience to treasure at Priscilla of Boston. View our selection of exquisite, handmade gowns and dresses for your wedding. What if you could have your couture wedding dress designed for you by a talented designer and skip the huge retail markup? All dresses made-to-measure. Sophisticated bridal and bridesmaid fashion from the world's finest collections including Alvina Valenta, Jim Hjelm, Lazaro and Tara Keely.